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Beebe Healthcare announced today the appointment of Christina Deidesheimer, MS-IMC, to the position of Vice President of Communications and Outreach, Chief Communications Officer. Deidesheimer will begin her new role on Monday, June 22. She currently serves as the Director of Marketing and Communications and has been with Beebe for three years. In her new role, Deidesheimer will be responsible for leading the development of communications and outreach strategies for stakeholders across multiple platforms within the Beebe Healthcare system. Additionally, she will provide leadership for all communications functions including message strategy, marketing and advertising, crisis management, public and media relations, internal communications, and digital media strategy. She will report directly to David A. Tam, MD, MBA, FACHE, President and CEO of Beebe Healthcare. “I am honored to serve the organization, our patients, and the community in this expanded capacity,” Deidesheimer said. “I look forward to partnering with the high-performing and innovative teams at Beebe to continue our forward momentum.” Previous to Beebe, Deidesheimer held leadership positions with organizations including Baxter, LifePoint Health, and Carolinas Healthcare System. She has presented on topics ranging from branding to strategic marketing. She holds a Bachelor of Fine Arts in Theater from Ohio University and a Master of Science in Integrated Marketing Communications from West Virginia University. “Christina has been a key leader contributing to Beebe’s success during these challenging times,” Dr. Tam said. “Communications has never been more important in healthcare. Not only are we in the midst of a global pandemic, but our consumers’ expectations for healthcare delivery are changing. I am thrilled to have her in this critical leadership role as we work to transform and expand to meet the needs of our community.” Beebe Healthcare is a not-for-profit community healthcare system with a charitable mission to encourage healthy living, prevent illness, and restore optimal health for the people who live in, work in, and visit the communities we serve. Beebe Healthcare has three campuses: the Margaret H. Rollins Lewes Campus, which houses the medical center; the Rehoboth Beach Health Campus; and coming in 2020, the South Coastal Health Campus. Beebe Healthcare offers primary care as well as specialized services in the areas of cardiac and vascular, general surgery, robotic surgery, cancer treatment, women's health, and orthopaedics. Beebe also offers walk-in care, lab, imaging and physical rehabilitation services at several locations throughout Sussex County, in addition to a Home Care program and an adult activities center. For more information about Beebe Healthcare, go to www.beebehealthcare.org. To find out how Beebe Healthcare is Creating the Next Generation of Care for the community, go to www.nextgenerationofcare.org.